
This is often a topic that everybody looks to be arguing about at the moment. Everybody attempting to second-guess Google’s actions – which they can NEVER do – and wondering whether or not reciprocal linking is dead, dying or if it is something worth carrying on.
‘Nuff of the speculation. Here’s the proof.
Google don’t like reciprocal link directories and they’ll sniff one out a mile off. There was (notice the employment of the past tense here) a link directory on my web site till recently, but I have now removed it, as a result of it had become as helpful as a chocolate teapot.
Whilst the most front page of the location has retained it’s Google PageRank of PR5, in one among their last updates, Google relegated that directory, which had additionally previously had a PR5, to a PR 0.
Meanwhile, I had not altered my linking structure that pointed to it. I had not altered my policies either: I didn’t link TO any PR0 sites, kept the quantity of links per page all the way down to a minimum and there have been even text descriptions for every entry listed.
Google could tell what it absolutely was and acted as they saw fit.
There’s no point wondering or whining concerning it. They’ll and they are doing therefore so as to supply higher results to searchers. You’ll be able to like it or lump it, however if you would like them to give you decent listings, ranks or send you any traffic, their rules count.
My advice: forget *artificial* reciprocal linking completely. The time taken to keep up the directory, approve/disaprove submissions (largely the latter, as a result of the only people still posing for links are crappy PR0 sites and spammers) can be much better spent.
When you would like to exchange links with alternative sites, build certain you are doing therefore in a very natural way, by which I mean write regarding the opposite web site in some means and place natural links at intervals the body text.
And consider just giving to get. By that I mean, link out to helpful things for the edification or entertainment of your guests giving no consideration to the immediate usefulness of that link to you.
What goes around will come around. Once you’re seen as helpful, others can link to you. You do then get your links “reciprocated”, however it may not be from the identical people to whom you linked.
That’s the natural method of linking that Google needs to see.
Do not, under any circumstances, maintain anything (other than internal navigation) that could look like just an inventory of links / link farm, as a result of Google can notice it, will not like it and will penalize it.
Reciprocal linking, in the shape of lists or directories merely created for that terribly purpose cannot do something to assist you with Google (quite the alternative, of course) and so, est mortuus.
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